Love Rings True

An Engaging + Sparkling Evening

Re-Invent The Retail Experience

Love Rings True was a showcase of Studio Vincent's extraordinary and very modern Wedding Collection. An Exclusive, invitation only event was designed to create a unique guest experience. We proposed to SV to design an interactive open jewelry case. The interactive case would allow guests to try-on and "play" with the wedding ring collection.  The rings were presented in an open case, invisibly attached by a system of filament and weights, threaded through a centered ring-holder. Guests could pull out a ring, try it on, admire while sipping champagne

The Results

Sales were dramatically increased by allowing guests to self try-on the collection. which created desire and a deepend connection to the collection.

The invited guests had the means to match their desires.

The Setting

Designed for couples to become engaged.

We designed a very modern and romantic setting.

White on whites. Transparent white overlays, crystal bejeweled linens, glass tops, sparkling crystal votives. Single white roses in vases, the heady scent of gardenias floating in bowls, tall modern aluminum vases filled with sprays of silver dollar.

Transparent walls of micro steel balls & tulle. Dramatic up-lights throughout the loft.

A tableaux of textures, mood lighting and florals designed to mirror The Studio Vincent brand: Modern Luxury.